Lisa Zure(Indie of the Month)
Sweet Fruit:
Music is always evolving— Sweet Fruit, the debut release from NuSoul singer Lisa Zuré, is proving to be one of the most uniquely sensual and authentic incarnations of R&B Soul today.
A prolific singer/songwriter, Lisa Zuré worked with a number of well-known producers and artists in LA and the SF Bay Area before moving to Brooklyn two years ago. The first Brooklynite she met was veteran producer Swiftdizzy, and the rest is history. Working nonstop, the two discovered almost by accident their signature sound, which (for lack of a better name) they call “urban soul.” The music has been embraced in the US and overseas (Europe and Japan) by listeners of all ages and races, and is steadily gaining a dedicated fan base all over the world. Obviously, the sound has universal appeal.
“My music grows on people,” say Zuré. “It’s just a matter of letting them hear it in the right situation. Love fuels all my work, even when it’s filtered through pain. It’s always about being authentic, expressing pure emotion in a musical way. This time, what fueled me most was Swiftdizzy’s tracks— they triggered a musical emotion and I stayed true to that source.”
As a child, radio was always in the background. “Music just caught me, seeped in without my knowing it. Where I shop, they play all soul music, from Motown and before. Everyone’s bopping down the aisles, singing these oldies and buying groceries. I knew the words, melodies, even the changes and solos to songs I literally couldn’t tell you the name of or who sang them, but they were in me. “ Later inspirations were Stevie Wonder, Chaka Khan, John Coltrane, Mary J. Blige, Faith Evans, Talib Kweli…. elements of jazz and hip hop.
What’s next? “Music that stretches the definition of popular soul even wider, a more live sound that digs deeper into the roots of r&b, hip hop and jazz.” We’ll be listening…
